Meet the face
behind the posts

Hey there! I'm Navalayo Osembo. I am an entrepreneur, a lawyer, an accountant, and a global citizen. I'm also a mother of two amazing kids. The lush green scenery of Western Kenya has my heart and I am obsessed with nature, books, travel, and adventure.

Looking back, never in a million years would I have imagined the doors that life would have opened: being the CEO of Enda, Kenya's and Africa's first running footwear and apparel company; living in New York and New Jersey; spending a year in London; learning from the best people at the United Nations and Deloitte & Touche; traveling the still literally feels like a dream considering at some points in my life (two moments are very distinct in my memory but that's a story for another day), I thought I'd reached the end. In those moments though, an opportunity came through just in time! And for that I am grateful, I take nothing for granted and I know that it's never over, even after the fat lady sings. 

From a young age, I always dreamed big! Books took me to adventures and opened worlds in which I knew I had to visit, literally or in my imagination. Little did I know that my haphazard and eclectic journeys that were guided by interest rather than logic would lead me to where I am today.

In retrospect, I probably should have had more faith in myself...that little girl who kept going on and on and on, despite the challenges.

Currently, I keep thinking of ways in which I can help other people find their purpose or entrepreneurs start their businesses. I think the two are intertwined because they both involve discomfort and they both also benefit from experience and knowledge. I'm not saying that I've made it - barely! However, if I can at least nudge or inspire someone towards doing or finding out what they are meant to do while on this planet, then I will be happy with just that. In as much as I focus on entrepreneurship, I have learned that life is dynamic. A successful entrepreneur needs peace and presence of mind; they need to plan as best as they can for any uncertainties; they need to understand the language of finance and investment. Therefore, this blog touches on just about everything that I find relevant in this journey.


A note for African entrepreneurs: it is hard and always will be. But my experience has taught me that it is possible to establish a global brand from Africa. I hope I can be that person that shows you the ropes of how it gets done.


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